Initia Nova
Home-Grown
Interior Design
Freelance | Brand, Web, Marketing
Initia Nova — A new beginning
A self-negotiated project, Initia Nova was in collaboration with my partner who was acting as a client looking to start up her own interior design company.
Making a home
with the home-made
Initia Nova brand values was to create a modern, chic home on a budget. Using modern style with easy to source materials, leaning on the Etsy up-cycling lifestyle, weaving classic design with the feeling of wholesomeness and comfort.
The dark and light
— Finding our place
The initial branding approach straddled the fence of both retro-class and homemade-grit. As this was a totally conceptual brief we agreed that a more approachable aesthetic would be more appropriate, but with the darker side being a sub-brand / unique range.
Creating a brand
Hand-crafted pixels
We did some wicked things man, we did some wicked things man, we did some wicked things man. We did some wicked things man
Work in Progress
Wordmark
Wordmark - Inverted
Brandmark
Lettermark - For Web
The Design System
Looking beyond
We did some wicked things man, we did some wicked things man, we did some wicked things man. We did some wicked things man
Elegant & Bold
Hard with the soft
For the new home page we played around with a long-form, verbose version. But the end result was a more minimal approach that got straight to the point.
The Website
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We wanted to create a memorable product browsing experience. Each product page begins and ends with a full screen lifestyle image; submerging shoppers into the collection. Through scroll, additional product images are shown on and off the model, allowing us to tell an emotionally resonating yet informative story about the products.
Product Competition
Data capture
For the new home page we played around with a long-form, verbose version but the end result was a more minimal approach that got straight to the point.
Quote
Collaborating with Rob was an exciting process. He included me in the design process and took constructive feedback which made me feel he was equally invested in the project. He has great attention to detail and drafts and re-drafts the work meticulously to work towards the best possible result.
— Lauren Whiteley, Manager & Operator