Infinity Delivery
Party Delivery Service
Freelance | Brand, Web, Marketing
order anything to your door
I had the opportunity to lead the branding and initial marketing of a new on-demand delivery start-up.
Building a Brand
Finding our feet
After the initial briefing stages with the client, I found that the company was looking to target a more inclusive market, whilst operating in a heavily student city. This lead me to focus on a clean brand making it more widely approachable, unlike student focused businesses in the area.
Lincoln University Campus
Idea exploration
Infinity + beyond
During the initial design meetings the client and I landed on the name Infinity Delivery. The name was chosen to evoke the feeling that no order was out of reach and no item could not be sourced, to help push the brand recognition of dependability and trust.
Creating the brand
making it real
Now I had a clear direction of what the brand needed to achieve, I began to experiment with logo ideas and developing the early stages of the design system — looking ahead at delivery packaging and marketing.
Refining the brand
building the blocks
We did some wicked things man, we did some wicked things man, We did some wicked things man. We did some wicked things man
The Design System
Looking beyond
We did some wicked things man, we did some wicked things man, we did some wicked things man. We did some wicked things man
Brand icons
Branded beer carridge
B5 Wallet Flyer
Bottle wrap packaging
Rider Back back
Marketing Collateral
Some Pretty Posters
.webp)
.webp)
.webp)
.webp)
Service Promo
Animation Idea
At the end of the project I pitched an idea to expand the marketing platform beyond the standard print ads and digital banners. I wanted to elevate the brand into a broader way of marketing through video.
Quote
Rob’s ingenuity, passion and talent for design was difficult to overlook. Naturally I asked Rob to work with us; he designed video intros, posters, flyers, our website and devised concepts that would develop Infinity Delivery into more than just another delivery company, but a brand.
Rob is a delight to work with and I wish him the very best of luck in the future.
— James Claffey, Co-founder