Awooga Events

Growing the wolf pack

I was approached by Awooga to develop their brand and marketing strategy, but this led to assisting with event management.

As a result I began to contribute more to the company’s online advertising, promotional materials and social presence.

From the bottom
to the top

Over a short period of time I found myself becoming the lead creative of Awooga Events, which gave a greater level of freedom with my work and the extra responsibility as their dedicated designer.

The majority of my time was aimed at their promotional and marketing materials, this varyied between each event and their unique themes which I had a hand in conceptualising. With the confidence of Awooga partners, I was trusted to begin developing new marketing ideas to engage and broaden their audience.

This included; product development, merchandising, 3D design, live streaming, DJ competitions and pop-up events. Which has made it one of the most successful independent music events in the area.